Google Ads

Google Ads managed to your margin, not your clicks.

Search, Performance Max, Shopping and YouTube, structured around the profit you actually keep. We import offline conversions and feed Smart Bidding real revenue, so budget chases the customers who convert, not the clicks that look busy.

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What we do

What is included

Search, Performance Max, Shopping and YouTube, structured around the profit you actually keep. We import offline conversions and feed Smart Bidding real revenue, so budget chases the customers who convert, not the clicks that look busy.

If your Performance Max is a black box quietly burning spend, we open it up, add the controls Google hides, and point it at outcomes that matter.

  • Search, Performance Max, Shopping and YouTube campaigns
  • Conversion tracking and offline import from your CRM
  • Bid strategy tuned to a target ROAS or CPA
  • Search term and negative keyword hygiene
  • Product feed optimisation for Shopping and PMax
  • Weekly reporting on spend, revenue and cost per outcome
Google Ads at FSG Global
B2B SaaS · United States
3.2×
pipeline sourced from paid

Moved a SaaS platform off MQL counting to pipeline-based bidding with offline conversion imports from the CRM.

−48%Cost per SQL
11:1LTV : CAC

Real numbers. Industry shared, brand kept private.

Questions

Straight answers.

Search or Performance Max, which should I run?

Usually both, but in the right order. Search captures existing demand with control, and Performance Max scales once the feed, tracking and creative are strong enough to trust it. Leading with PMax on a weak foundation is how budgets get wasted.

Can you fix a Performance Max campaign that is wasting spend?

Yes. Most of the waste comes from thin asset groups, no exclusions and tracking that counts the wrong thing. We add structure, brand exclusions and clean signals so PMax chases new revenue instead of cannibalising it.

Do you manage Shopping feeds?

We do. A Shopping and PMax account is only as good as its feed, so we optimise titles, attributes and structure to win the searches that convert.

How do you measure Google Ads that assist offline sales?

We import offline conversions from your CRM and feed them back to Smart Bidding, so the algorithm optimises toward closed revenue, not just form fills.

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