Meta Ads

Meta ads that grow revenue, not just reach.

We run Facebook and Instagram advertising for brands that care about the number at the end of the month, not the likes. Advantage+ Shopping and structured testing, backed by server-side tracking so the algorithm learns from clean first-party data.

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What we do

What is included

We run Facebook and Instagram advertising for brands that care about the number at the end of the month, not the likes. Advantage+ Shopping and structured testing, backed by server-side tracking so the algorithm learns from clean first-party data.

Most Meta accounts we audit are optimising toward events that fire twice or never fire at all. We fix the measurement first, then scale the campaigns that actually return.

  • Advantage+ Shopping and manual campaign structures
  • Meta Conversions API and server-side tagging
  • A creative testing engine of hooks, angles and formats
  • Audience and exclusion strategy on first-party data
  • Daily budget pacing tuned to your MER, not vanity metrics
  • Weekly reporting on spend, revenue, ROAS and CAC
Meta Ads at FSG Global
DTC Beauty · United Kingdom
5.2×
Meta ROAS at scale

Built a creative engine shipping 38 new ads a month, backed by CAPI and post-purchase survey attribution.

−37%CAC
+64%Subscriber LTV

Real numbers. Industry shared, brand kept private.

Questions

Straight answers.

How much should I spend on Meta ads?

Enough to give the algorithm signal, which usually means a budget that generates at least 30 to 50 conversions a week per campaign. We size the starting budget to your margins in the free audit, then scale as the numbers hold.

Do you use Advantage+ or manual campaigns?

Both. Advantage+ Shopping does a lot of the heavy lifting now, but it only works when the tracking and creative feeding it are clean. We use manual structures where we need control over testing and exclusions.

How do you track Meta conversions accurately?

We set up the Conversions API and enhanced conversions on first-party data, deduplicated against the pixel, so the platform learns from real purchases instead of guesses. This is the first thing we fix.

How fast will I see results?

Campaigns are usually live within two weeks, with clean tracking from day one and creative testing from week one. Meaningful, stable results typically show inside the first 30 to 60 days.

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See where your growth is hiding.

Thirty minutes, your account, and a straight read on what is working, what is leaking, and what we would change. No deck, no obligation.

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