Search, Performance Max, Shopping and YouTube, structured around the profit you actually keep. We import offline conversions and feed Smart Bidding real revenue, so budget chases the customers who convert, not the clicks that look busy.
Get your free auditSearch, Performance Max, Shopping and YouTube, structured around the profit you actually keep. We import offline conversions and feed Smart Bidding real revenue, so budget chases the customers who convert, not the clicks that look busy.
If your Performance Max is a black box quietly burning spend, we open it up, add the controls Google hides, and point it at outcomes that matter.
Moved a SaaS platform off MQL counting to pipeline-based bidding with offline conversion imports from the CRM.
Real numbers. Industry shared, brand kept private.
Usually both, but in the right order. Search captures existing demand with control, and Performance Max scales once the feed, tracking and creative are strong enough to trust it. Leading with PMax on a weak foundation is how budgets get wasted.
Yes. Most of the waste comes from thin asset groups, no exclusions and tracking that counts the wrong thing. We add structure, brand exclusions and clean signals so PMax chases new revenue instead of cannibalising it.
We do. A Shopping and PMax account is only as good as its feed, so we optimise titles, attributes and structure to win the searches that convert.
We import offline conversions from your CRM and feed them back to Smart Bidding, so the algorithm optimises toward closed revenue, not just form fills.
Thirty minutes, your account, and a straight read on what is working, what is leaking, and what we would change. No deck, no obligation.
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